Have you ever wondered why some TikTok accounts get more popularity than others? Well, there is no shortcut behind that but rather a thoughtful SEO strategy that doesn't just rank your videos higher but also makes them engaging and relevant.
TikTok has evolved far beyond lip-syncs and dance trends; it is now one of the most powerful search engines, especially among younger generations. According to studies, almost 40% of the Gen Z population prefer TikTok over Google, seeking tutorials, recipes, trends, education, purchase decisions and a lot more.
This is making the platform more competitive, but highly rewarding. In this case, it would be beneficial to learn some TikTok skills for content creators, brands and marketers.
TikTok SEO is optimising your content and profile to ensure it is suggested to a large audience and ranked higher in the search bar.
If you post a video saying “How to create a content calendar for small businesses” and include that phrase in your caption, on-screen text, and voiceover, TikTok is more likely to rank your video for “content calendar tutorial” and “social media planning.”
Use the TikTok search bar to find real trending queries.
Example: type “how to market” → TikTok might suggest “how to market your small business,” “how to market on TikTok,” etc.
Add 3–5 keywords around your primary niche ( make sure not to add too many keywords)
Your bio and name should look professional to leave a good impression on the audience and to make it look more trustworthy and authentic.
Example:.
Instead of "digitalmarketingmentor123"
try this:
✅ Example:
“Digital Marketing Tips 💡 | SEO & Social Media for Beginners”
This builds topical authority — TikTok learns that your profile is about marketing, not random content.
The algorithm recognises your topic better if you include keywords in these places:
In your caption
In your on-screen text
In your spoken audio
In your hashtags
Example:
Caption: “TikTok SEO tips for small businesses 🚀 #tiktokseo #contentstrategy #digitalmarketing”
Your first 2-3 seconds matter most
So make sure to add a little voice-over or a screen text explaining what the video is about.
🗣 Example:
“Here’s how I ranked my TikTok videos using SEO — without spending a penny!”
Engagement is critical as it makes your content more valuable and increases visibility with more chances of appearing in the "for you page."
There are several ways to build engagement, such as:
Asking questions at the end of the video to get more comments.
Encouraging saving the video
Encourage Sharing with others
More engagement = stronger ranking signals.
TikTok loves specialists.
Therefore, you must post regularly about a specific niche, whether it's educational content or brand promotion.
Create playlists or series like:
“TikTok SEO 101”
“30 Days of Marketing Tips”
“Marketing Tools I Use Daily”
| Tool | Purpose |
|---|---|
| TikTok Search Bar | Real-time keyword research |
| TrendTok App | Track trending sounds & topics |
| EmbedSocial | SEO monitoring for social content |
| CapCut / Canva | Add keyword-rich text overlays |
| Google Trends | Find related terms that people search on Google |
Voice Search Optimisation: Say keywords clearly in the video
Long-Form Videos (1–3 minutes): Gives more context about your topic
On-Screen Captions/Subtitles
Topic Clustering: Posting multiple videos on a single keyword boosts authority.
Cross-Platform SEO: Optimised TikToks are now showing up in Google search results.
TikTok is the new way to build long-term discoverability.
It can grow your brand a lot if you treat it as a mini search engine and optimise your videos thoughtfully. By doing this, you’ll start showing up where it really matters: in the search bar and For You feeds of your ideal audience.
So next time you create a TikTok, ask yourself:
“What would my ideal viewer be typing into search when they find this video?”
That mindset shift could take your growth to the next level in 2025.
Author: Taiba Bilal
Blog: Inspirecrafs